Safe Frame is an API-enabled iframe that enhances ad delivery on websites while protecting publishers and users from potential security risks. This technology creates a secure container for HTML content and establishes a communication channel between the webpage and the served content.
Benefits of Safe Frame
Enhanced Security and Control
Safe Frame isolates webpage code from ad code, giving publishers greater control over page layout and preventing ad interference. This isolation protects the publisher’s page from undetected changes that could damage page integrity.
User Protection
Safeguarding Sensitive Information
Publishers can choose what information to share with advertisers, protecting sensitive user data such as phone numbers, email addresses, and banking information. This feature helps ensure consumer privacy preferences are honored.
Improved Efficiency
Streamlining Operations
Safe Frame allows for rich media interactions within a controlled environment, reducing troubleshooting time and operational costs. It enables publishers to maximize ad revenue potential while maintaining website security.
Standardization
Simplifying Ad Integration
Advertising technology providers can standardize their rich media ad code to run on any publisher network adhering to the Safe Frame API protocol8. This standardization reduces operational costs and improves compatibility across platforms.
Implementation
Adopting Safe Frame Technology
Publishers need to implement Safe Frame protocols themselves, but doing so opens up new revenue opportunities and enhances website security17. The technology is compatible with various ad management systems, including Google Ad Manager.
Future Developments
Evolution of Safe Frame
The industry is moving towards a new standard called Safe HTML Ad Rich media Container (SHARC), which aims to replace both Safe Frame and MRAID with a more modern, cross-platform solution. This development promises to further simplify rich media ad creation and delivery across web and mobile platforms.
By adopting Safe Frame technology, publishers can strike a balance between maximizing ad revenue and ensuring a smooth, secure experience for their website visitors. As the digital advertising landscape continues to evolve, SafeFrame remains a crucial tool for publishers seeking to optimize their ad operations while prioritizing user protection and website integrity.