Brand Safety: Ensuring Content Alignment
Protecting Your Audience and Reputation
When choosing a video monetization partner, brand safety should be a top priority. You need the ability to block ads, advertisers, or SSPs that don’t align with your brand values. This control helps maintain your audience’s trust and protects your reputation.
Technical Compatibility: Protocols and Performance
VAST, VPAID, and Beyond
Your chosen partner should support the video ad protocols that best suit your needs, such as VAST and VPAID. These protocols determine the level of interactivity, measurement, and personalization available for your video ads.
Performance Metrics: Evaluating Success
Monitoring Key Indicators
Look for a partner that can deliver consistent performance. Key metrics to consider include stable revenue, high fill rates, strong viewability, fast ad delivery, and smooth video rendering. It’s advisable to observe their performance on existing client websites and negotiate a test period before fully committing.
Fraud Prevention: Safeguarding Your Ad Inventory
Implementing Robust Protection Measures
Ad fraud can severely impact your reputation and future demand. Ensure your monetization partner has robust fraud prevention measures in place, such as partnerships with ad fraud detection companies, third-party verification, dedicated in-house teams, and machine learning-based solutions.
User Experience: Balancing Ads and Content
Optimizing for Viewer Satisfaction
The best video monetization partners prioritize user experience alongside revenue generation. Look for partners who offer smooth ad integration, minimal disruption to content viewing, and options for user-friendly ad formats.