Understanding NewsPassID
A Unified Solution for Local News
NewsPassID is a groundbreaking single sign-on technology and ad network designed specifically for local news publishers. Developed by the Local Media Consortium (LMC), this innovative platform aims to level the playing field for smaller media outlets in the digital advertising landscape.
The Power of Collective Strength
Uniting Local Publishers
By pooling resources and inventory from thousands of local news sites, NewsPassID creates a more attractive proposition for national advertisers. This collective approach enables local media to compete more effectively with larger organizations, offering advertisers access to high-quality, engaged audiences across diverse communities.
First-Party Data Advantage
Building Stronger Relationships
NewsPassID empowers local publishers to gather and leverage first-party data from their readers. This valuable information can be shared across the network, enhancing targeting capabilities and providing insights that were previously difficult for individual local outlets to obtain.
Streamlined Advertising Process
Simplifying Media Buys
For advertisers, NewsPassID offers a streamlined buying process. Instead of negotiating with multiple local outlets individually, brands and agencies can now reach their desired audiences through a single point of contact, targeting specific categories such as local weather, elections, and sports.
Enhancing Revenue Opportunities
Optimizing Programmatic Performance
The platform optimizes programmatic advertising performance for both publishers and advertisers. By creating a more direct and transparent connection between the two, NewsPassID aims to increase the efficiency of ad spend and ensure a higher percentage of advertising dollars reaches the publishers.
Privacy and Brand Safety
Protecting Data and Reputation
NewsPassID prioritizes privacy compliance and brand safety. The network adheres to industry standards for data protection and ensures ads appear alongside credible, high-quality local journalism, providing a safe environment for both consumers and advertisers.
The Future of Local News
Sustaining Quality Journalism
By providing local news outlets with the tools to compete in the digital advertising space, NewsPassID plays a crucial role in sustaining quality local journalism. The increased revenue potential helps support the creation of timely, relevant, and important content for communities across North America.