Understanding the Basics What is Prebid’s User ID Module? The Prebid User ID module is […]
Maximizing Revenue: The Publisher’s Guide to Supply Path Optimization
The Power of SPO Unlocking Publisher Potential Supply Path Optimization (SPO) is revolutionizing the digital […]
The Evolution of Digital Privacy: IAB’s Transparency and Consent Framework
TCF 1.0: The Foundation of Digital Consent Laying the Groundwork for GDPR Compliance TCF 1.0, […]
Navigating the Cookieless Era: A Publisher’s Guide to Success
Understanding the Cookieless Future What Are Third-Party Cookies and Why Are They Disappearing? Third-party cookies […]
Revolutionizing Digital Advertising: Project Rearc Explained
Project Rearc, launched by the Interactive Advertising Bureau (IAB) Tech Lab in 2020, aims to […]
Google’s Limited Ads and TCF 2.0: A Guide to Privacy-First Advertising
Introduction to Google’s Limited Ads What Are Limited Ads? Google Ad Manager (GAM) introduced Limited […]
Unlocking the Potential of Sellers.json: A Comprehensive Guide for Publishers
Understanding Sellers.json and Its Importance What is Sellers.json? Sellers.json is a transparency initiative by the […]
Google’s TURTLEDOVE: Revolutionizing Retargeting in the Privacy Sandbox
Understanding TURTLEDOVE The Core of Privacy-Focused Advertising TURTLEDOVE, which stands for Two Uncorrelated Requests, Then […]
The Rise of Universal IDs: A Game-Changer for Digital Publishers
Understanding Universal IDs A New Era of User Identification Universal IDs are unique identifiers used […]
SharedID: A Community-Driven Solution for a Privacy-Centric Web
Understanding SharedID: A Revolution in Digital Advertising What is SharedID? SharedID is an innovative, privacy-focused […]