Price floor optimization is a crucial strategy for publishers to ensure their ad inventory is […]
Boosting Ad Revenue: Understanding and Enhancing eCPM
eCPM, or effective cost per mille, is a crucial metric in digital advertising that measures […]
Referral Traffic for Publishers: Unlocking New Channels
Introduction to Referral Traffic Importance of Diversification Referral traffic is a vital component for publishers […]
Safeguarding Your Digital Fortress: Advanced Strategies for Bot Detection and Prevention
Understanding Bot Traffic The Prevalence of Automated Threats In today’s digital landscape, at least one-third […]
Maximizing Digital Ad Impact: Understanding and Enhancing Viewability
What is Ad Viewability? Defining the Metric Ad viewability is a crucial measurement in digital […]
Bid Caching in Ad Tech: Balancing Efficiency and Transparency
Introduction to Bid Caching What is Bid Caching? Bid caching is a technique used in […]
EBDA vs Header Bidding: Choosing the Optimal Programmatic Advertising Strategy
Understanding the Basics What are EBDA and Header Bidding? EBDA (Exchange Bidding in Dynamic Allocation), […]
IAB Tech Lab Acquires DigiTrust: Enhancing Digital Advertising Standards
Introduction to the Acquisition The IAB Tech Lab has recently acquired DigiTrust, a nonprofit organization […]
Debunking Common Misconceptions in Programmatic Advertising
Introduction to Programmatic Advertising Myths Understanding the Misconceptions Programmatic advertising has grown significantly over the […]
Understanding the Discrepancy Between Google Ad Manager and Header Bidding Partners
The Challenge of Discrepancies Root Causes of Reporting Differences Header bidding has revolutionized programmatic advertising, […]