Introduction to Mobile Ad Formats Why Mobile Ads Matter Mobile ads have become a cornerstone […]
Assessing the Need for Outsourcing Ad Operations
Why Outsource Ad Ops? Benefits of Outsourcing Outsourcing ad operations can be a strategic move […]
Understanding and Overcoming Google’s Two-Click Penalty
Google’s two-click penalty, also known as the confirmed click feature, is a mechanism designed to […]
The Growing Threat of Fake News: Understanding the Risks
Fake news, encompassing both misinformation and disinformation, has become a significant global risk, impacting societies, […]
Understanding Bid Requests: A Comprehensive Guide
What is a Bid Request? Definition and Purpose of Bid Requests A bid request is […]
Understanding Server-Side Ad Insertion: A Comprehensive Guide for Publishers
What is Server-Side Ad Insertion? Definition and Overview Server-Side Ad Insertion (SSAI) is a cutting-edge […]
Understanding Ad Tags: A Comprehensive Guide to Their Creation and Functionality
What is an Ad Tag? Definition and Purpose of Ad Tags An ad tag, also […]
Understanding the Distinction: Native Ads vs. Display Ads
Exploring Native Ads vs. Display Ads The Evolution of Digital Advertising Native advertising has emerged […]
Understanding VAST Tags: A Comprehensive Guide for Publishers
What Are VAST Tags? Definition and Purpose of VAST Tags VAST tags, or Video Ad […]
Understanding Prebid Wrapper: A Comprehensive Guide for Publishers
Introduction to Prebid Wrapper What is a Prebid Wrapper? The Prebid wrapper is an essential […]