Understanding the Impact of Fake News on AdTech Fake news has been a persistent challenge […]
Protect Your Revenue: Top Ad Fraud Detection Companies for Publishers in 2024
Understanding the Importance of Ad Fraud Detection for Publishers In the rapidly evolving digital advertising […]
What Are the Types of Ad Fraud and How Publishers Can Prevent Them? A Complete Guide for 2025
Ad fraud is a growing threat in the digital advertising landscape, costing the industry billions […]
What Publishers Need to Know About Mobile Ad Fraud: Protecting Revenue in a Digital Age
In the rapidly evolving world of mobile advertising, publishers face a growing threat: mobile ad […]
A Comprehensive Guide to Implementing Header Bidding on Your WordPress Site
Introduction to Header Bidding Understanding Header Bidding Header bidding is an advanced programmatic advertising technique […]
Maximizing Revenue: A Publisher’s Guide to Header Bidding and Ad Quality in 2025
Header bidding has revolutionized programmatic advertising, offering publishers a powerful tool to maximize revenue and […]
Understanding Insertion Orders (IOs): A Comprehensive Guide
What is an Insertion Order? Definition of Insertion Order An insertion order (IO) is a […]
Ad Tech’s Bid Shading: An Optimization Tactic for Media Buyers
Bid Shading Defined Understanding Bid Shading in Ad Tech Bid shading is a technique used […]
Mastering Demand Path Optimization: A Comprehensive Guide for Publishers
Understanding Demand Path Optimization (DPO) What is Demand Path Optimization? Demand Path Optimization (DPO) is […]
Mastering Google Ad Manager: A Comprehensive Guide to Line Items and Priorities
Understanding Line Items in Google Ad Manager Introduction to Line Items Google Ad Manager uses […]