Tag evasion is a sophisticated technique employed by ad fraudsters to prevent ad fraud detection […]
MRC Ad Viewability: A Publisher’s Key to Unlocking Higher Ad Revenue
Publishers should care about MRC (Media Rating Council) ad viewability standards as they significantly impact […]
The Dark Side of Affiliate Marketing: Unmasking Cookie Stuffing
Cookie stuffing is a deceptive practice in affiliate marketing that manipulates tracking cookies to fraudulently […]
Safe Frame: Revolutionizing Digital Advertising for Publishers
Safe Frame is an API-enabled iframe that enhances ad delivery on websites while protecting publishers […]
Maximizing Revenue with Contextual Advertising: A Publisher’s Handbook
Contextual advertising is a powerful technique that displays advertisements on websites based on the content […]
Understanding and Mitigating Shadow Traffic: A Guide for Website Owners
Shadow traffic refers to visits to your website that typical analytics software fails to capture. This […]
How to Tackle Latency Issues in Digital Advertising for Better User Experience and Revenue
Understanding Latency in Digital Advertising What Is Latency and Why Does It Matter? Latency in […]
4 Proven Paywall Strategies to Boost Subscribers and Revenue
Unlocking the Potential of Paywalls Why Paywalls Are Essential for Revenue Growth Paywalls are a […]
Mastering Core Web Vitals: A Complete SEO Guide for Publishers in 2025
Understanding Core Web Vitals and Their Importance What Are Core Web Vitals? Core Web Vitals […]
Navigating the Ad Ops Dilemma: In-House or Outsourced?
As publishers and advertisers grapple with the complexities of digital advertising, the choice between in-house […]