Header bidding has become an essential component of digital advertising, and choosing the right partner […]
Maximizing Revenue: 7 Strategies for Optimizing Unified Pricing Rules in Google Ad Manager
Unified Pricing Rules (UPRs) in Google Ad Manager play a crucial role in maximizing ad […]
Understanding PQL: The Language of Ad Management
Publisher Query Language (PQL) is an SQL-based language used to interact with the Google Ad […]
Unlocking Google Ad Exchange: A Comprehensive Guide for Publishers
Google Ad Exchange (AdX) is a premium advertising platform that offers significant benefits to publishers. […]
Chrome’s Heavy Ad Intervention: A Publisher’s Guide to Navigating the New Landscape
Google Chrome’s Heavy Ad Intervention (HAI) has been implemented to enhance user experience by blocking […]
Maximizing Ad Revenue: A Publisher’s Guide to Price Floor Optimization
Price floor optimization is a crucial strategy for publishers to maximize their ad revenue in […]
Optimizing Ad Load Speed: A Publisher’s Guide to Testing and Improvement
Publishers can effectively test and optimize their ad load speed using various tools and techniques. […]
Maximizing Ad Revenue: A Guide to Integrating Amazon UAM with Header Bidding
Amazon’s Unified Ad Marketplace (UAM) offers publishers a powerful tool to enhance their ad revenue. […]
Unlocking the Power of Google Ad Manager Macros: A Comprehensive Guide
Google Ad Manager macros are powerful tools that can significantly enhance your ad optimization efforts. […]
Chrome’s Heavy Ad Intervention: Impact on Publishers
Introduction to Heavy Ad Intervention What is Heavy Ad Intervention? Heavy Ad Intervention (HAI) by […]