Introduction to Header Bidding on AMP Understanding the Basics Header bidding on Accelerated Mobile Pages […]
Enhancing Ad Revenue with Server-Side Header Bidding
Server-side header bidding is a programmatic advertising technique that moves the auction process from the […]
Understanding and Overcoming Google’s Two-Click Penalty
Google’s two-click penalty, also known as the confirmed click feature, is a mechanism designed to […]
Understanding Bid Requests: A Comprehensive Guide
What is a Bid Request? Definition and Purpose of Bid Requests A bid request is […]
Understanding Server-Side Ad Insertion: A Comprehensive Guide for Publishers
What is Server-Side Ad Insertion? Definition and Overview Server-Side Ad Insertion (SSAI) is a cutting-edge […]
Understanding Ad Tags: A Comprehensive Guide to Their Creation and Functionality
What is an Ad Tag? Definition and Purpose of Ad Tags An ad tag, also […]
Understanding VAST Tags: A Comprehensive Guide for Publishers
What Are VAST Tags? Definition and Purpose of VAST Tags VAST tags, or Video Ad […]
Understanding Programmatic Guaranteed Advertising: A Comprehensive Guide
What is Programmatic Guaranteed Advertising? Definition and Overview Programmatic Guaranteed advertising represents a modern approach […]
Taboola: The Native Ad Network for Publishers
Taboola’s Core Functionality Taboola is a content marketing platform that connects content providers and publishers […]
Maximizing Ad Revenue: A Comprehensive Guide to Header Bidding Analytics for Publishers
Header bidding has become a crucial tool for publishers seeking to optimize their ad revenue. […]