Introduction to Bid Shading What is Bid Shading? Bid shading is a technique used in […]
Video Header Bidding: Maximizing Revenue for Digital Publishers
Video header bidding is revolutionizing the way publishers monetize their video content. This advanced programmatic […]
Maximizing Revenue: A Publisher’s Guide to Demand Path Optimization
Demand Path Optimization (DPO) is revolutionizing the digital advertising landscape for publishers. This strategic approach […]
Understanding Deal ID: Its Role in Programmatic Direct Advertising
What is Deal ID? Definition of Deal ID A Deal ID, also known as a deal […]
Google AdSense Updates: Revenue-Share Structure and Transition to CPM
Understanding the Recent Changes in Google AdSense Google AdSense has announced significant updates to its […]
Google Ad Manager Reports: How to Create Them Effectively
Understanding Google Ad Manager Reporting Google Ad Manager (GAM) is a powerful tool that enables […]
Heavy Ad Intervention: How Does It Affect Publishers?
Understanding Heavy Ad Intervention in Chrome Heavy Ad Intervention is a feature implemented by Google […]
What Publishers Should Look for in a Google Ad Exchange Reseller
Understanding the Role of Google Ad Exchange Resellers As a publisher, partnering with a Google […]
How to Serve Ads with Google Publisher Tags: A Comprehensive Guide
Understanding Google Publisher Tags (GPT) Google Publisher Tags (GPT) is an essential ad tagging library […]
What is Video Player Ad Interface Definition (VPAID)? Everything You Need to Know
Unlocking the Power of VPAID in Digital Advertising What is VPAID? Video Player Ad Interface […]