SSP log level data provides detailed insights into individual ad impressions, offering publishers and advertisers […]

Header bidding has become a crucial tool for publishers aiming to maximize their eCPM rates. […]

Understanding Key-Value Targeting What is Key-Value Targeting? Key-value targeting is an essential feature within Google […]

Understanding Demand Partner Relationships The Publisher’s Role In the dynamic landscape of digital advertising, publishers […]

What is Bidstream Data? Bidstream Data Defined Bidstream data is information that a publisher shares […]

What is Google AMP? Google AMP (Accelerated Mobile Pages) is an open-source initiative by Google […]

Understanding AdSense and AdX Both Google AdSense and Google AdX are advertising platforms offered by […]

Analyzing Demand Partners for SEO To effectively test your header bidding setup, understanding demand partner […]

Understanding Header Bidding What is Header Bidding? Header bidding is a technique that allows publishers […]

What is Deal ID? Definition of Deal ID A Deal ID, also known as a deal […]