Understanding First-Party Data What is First-Party Data? First-party data refers to information collected directly from […]
China’s PIPL: A Comprehensive Guide for Publishers
Understanding PIPL’s Scope Definition and Application China’s Personal Information Protection Law (PIPL) is a comprehensive […]
California Privacy Rights Act: What Publishers Need to Know
Understanding CPRA The Evolution of Data Privacy Laws The California Privacy Rights Act (CPRA) is […]
Unlocking the Power of Data Clean Rooms: A Publisher’s Comprehensive Guide
Understanding Data Clean Rooms The Secure Data Exchange Revolution A data clean room is a […]
Boosting Ad Revenue: Understanding and Enhancing eCPM
eCPM, or effective cost per mille, is a crucial metric in digital advertising that measures […]
The Growing Threat of Fake News: Understanding the Risks
Fake news, encompassing both misinformation and disinformation, has become a significant global risk, impacting societies, […]
Understanding Prebid Wrapper: A Comprehensive Guide for Publishers
Introduction to Prebid Wrapper What is a Prebid Wrapper? The Prebid wrapper is an essential […]
Effective Strategies for Testing Your Header Bidding Setup
Understanding Header Bidding Setup Testing Importance of Testing Your Header Bidding Setup Testing your header […]
Maximizing Ad Revenue: Understanding GAM Passback Tags
What is a GAM Passback Tag? Utilizing Passback Tags in Google Ad Manager A Google […]
Understanding Header Bidding and Real-Time Bidding: Key Insights for Publishers
The Basics of Header Bidding and Real-Time Bidding What is Real-Time Bidding (RTB)? Real-Time Bidding […]