When selecting a Google Ad Exchange (AdX) reseller, publishers must consider several key factors to ensure they maximize their revenue potential and maintain compliance with Google’s strict policies.
Understanding the Role of AdX Resellers
Benefits of Working with a Reseller
AdX resellers act as intermediaries between publishers and Google Ad Exchange, allowing publishers who do not meet the direct eligibility criteria to access the platform. These resellers manage ad inventory on behalf of publishers using Google’s Multiple Customer Management (MCM) program. This setup is particularly beneficial for smaller publishers who cannot meet the high traffic requirements typically needed for a direct AdX account.
Key Considerations for Publishers
Evaluating Reseller Credentials
Publishers should verify that the reseller is authorized by Google. This can be done by checking their credentials on the Google Partner Search website. Ensuring the reseller is legitimate helps protect against unauthorized access to ad inventory and potential revenue loss.
Assessing Reseller Services
Range of Services Offered
A good AdX reseller should provide a comprehensive suite of services, including ad setup, optimization, and reporting. This support is crucial for maximizing ad revenue and ensuring compliance with Google’s policies. Additionally, publishers should evaluate the pricing structure of the reseller, which could be based on revenue sharing, flat fees, or performance-based models.
Partnering with the Right Reseller
Client Testimonials and Reputation
When choosing a reseller, it’s important to read client testimonials and assess their reputation within the industry. A reputable reseller will have a strong track record of supporting publishers and managing AdX accounts effectively. This helps ensure that the partnership will be beneficial and that the publisher’s interests are well-represented.
Finalizing the Partnership
Signing an Agreement
Once a suitable reseller is identified, publishers must sign an agreement outlining the terms of the partnership. This agreement should clearly define the responsibilities of both parties, including revenue sharing, ad management, and compliance obligations. After signing, the reseller will invite the publisher to join their AdX account under the MCM setup, providing access to the benefits of programmatic advertising through Google Ad Exchange.