Understanding COPPA’s Role in Online Privacy
What Is COPPA?
The Children’s Online Privacy Protection Act (COPPA) is a U.S. federal law designed to safeguard the online privacy of children under 13. Enacted in 1998 and effective since 2000, COPPA regulates how websites and online platforms collect, use, and disclose children’s personal information. It mandates verifiable parental consent for data collection and imposes strict penalties for non-compliance.
Recent Updates to COPPA Rules
FTC Finalizes New Amendments
On January 16, 2025, the Federal Trade Commission (FTC) approved significant updates to COPPA. These amendments address technological advancements and new data practices, expanding compliance requirements for businesses. Key changes include refined definitions, enhanced data security measures, and stricter parental consent mechanisms. The updates aim to improve transparency and align with modern digital ecosystems.
COPPA 2.0: Expanding Protections for Teens
What Is COPPA 2.0?
COPPA 2.0 proposes extending protections to teenagers aged 13–16, raising the age threshold from the original law’s focus on children under 13. This reintroduced legislation bans targeted advertising for minors and requires opt-in consent for teens’ data collection. The bill seeks bipartisan support to ensure comprehensive online safety for children and teens alike.
Compliance Challenges for Businesses
Navigating New Obligations
Businesses face increasing challenges under the updated COPPA rules. The FTC’s amendments introduce stricter requirements for mixed-audience websites, data retention policies, and safe harbor certifications. Companies must implement robust systems to verify parental consent and manage compliance with evolving standards while avoiding hefty fines for violations.
Impacts on Advertising Practices
Restrictions on Targeted Ads
The updated COPPA rules impose significant restrictions on targeted advertising aimed at children and teens. Audience-based or identifier-based ads are prohibited unless contextual or search-based advertising is explicitly requested by users. These changes may conflict with state laws allowing targeted ads with parental consent, creating potential legal complexities for businesses operating nationwide.
Future of Children’s Privacy Laws
Broader Legislative Trends
COPPA updates reflect a growing emphasis on children’s online safety across federal and state levels. Bills like the Kids Online Safety Act (KOSA) complement COPPA by addressing broader concerns about digital well-being. As lawmakers continue refining privacy frameworks, businesses must stay informed about emerging regulations to remain compliant in an evolving landscape.