Understanding Header Bidding Partnerships
The Importance of Pricing and Payment Structure
When evaluating potential header bidding partners, it’s crucial to consider their pricing and payment structure4. Most companies operate on a revenue-share model, typically taking 15% to 20% of total ad revenue earnings. Be wary of vendors offering significantly lower rates, as this may indicate inferior product quality or service.
Technical Capabilities and Support
Key Factors to Consider
Track Record and Experience
Look for partners with a proven track record in the industry. Evaluate their technical capabilities and the level of support they offer. A partner’s ability to deliver high-quality ads and willingness to collaborate on strategy can be game-changing for your business.
Customization and Flexibility
Evaluating Potential Partners
Demand Partner Selection
Your header bidding partner should help you select and manage your demand partners (SSPs and exchanges). If you’re using a managed service, they can assist with this process. For self-implemented systems, ensure the partner can guide you in specifying which demand partners to work with and how many to engage simultaneously.
Additional Services
Implementation and Optimization
Technical Expertise
Setting up and optimizing header bidding requires comprehensive technical knowledge. A good partner will handle complex tasks and provide ongoing support, eliminating the need for in-house ad-tech expertise.
Continuous Optimization
Security and Compliance
Data Protection
Choose a partner that prioritizes security in header bidding implementations. This is crucial for protecting your site and user data from potential threats.
Policy Compliance
Making the Final Decision
Aligning with Your Goals
Select a partner whose offerings align with your specific needs and goals. Consider factors such as their ability to deliver high-quality ads, willingness to collaborate on strategy, and responsiveness to feedback.
Long-term Partnership Potential
Remember, finding the right header bidding partner is not just about immediate gains but also about establishing a long-term, mutually beneficial relationship. Take the time to thoroughly evaluate your options and make an informed decision that will support your growth in the dynamic world of digital advertising.